Marketing Project Guideline free essay sample

It is essential that all members of the team co-operate and that no member is a ‘passenger’. During the final Tutorial, members of each team will be required to provide the lecturer with confidential ‘peer group evaluations’ on other members of the team. These will be taken into account in awarding the mark for the project to each team member. Students should maintain close communications with other project team members throughout the semester. It is imperative that students collect team member contact details in the first lecture, as the lecturer may not able to provide this information to students. A major problem can occur with project team dynamics if students choose to withdraw from the subject once teams are settled and tasks have been distributed. Students intending to withdraw from the subject must immediately inform their project team members and the tutor/lecturer. The written report must be equivalent in quality to a report a consultant would typically submit to a client. We will write a custom essay sample on Marketing Project Guideline or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The report must be perfect in terms of spelling, punctuation, grammar, page numbering, referencing, footnoting and appropriate use of appendices. Imperfections will count against marks awarded for the project. The body of the report should contain the groups major findings and conclusions from their research of the market, the competitors and the companys capabilities (Situation Analysis), followed by a detailed SWOT Analysis, Evaluation of Alternative Strategies and final recommended Marketing Strategy expressed in detail. It is recognised that research about the target market will largely consist of secondary data gathered from published sources. The mechanism to overcome any information difficulties is to make planning assumptions, and note in a Market Research brief the market research that will be required to provide the information. The detailed research material supporting the major findings in the Situation Analysis, and any Market Research briefs, should be included in an Appendix to the report. Reports will be assessed on the quality of the research and conclusions drawn, and the understanding of marketing strategy and planning demonstrated in the preparation of the plan. The Marketing Project is essentially the development of a marketing plan for a Chinese company. Project teams will be expected to find and work with a Chinese company to develop this plan. Generally high quality interaction and co-operation between the company and the project team should lead to a higher quality final report. However, students should be aware that many of the contacts in their chosen companies will have very limited time. This means that the project team must demonstrate that their project will add value to the company and that the contacts expenditure of time with the team will be worthwhile. Interviews with contacts in companies may have to be supplemented with clearly written faxes, letters or e-mails to request further information and clarification. 4. PROJECT DEADLINES This section outlines the key project deadlines and deliverables. The overall Marketing Plan Format is outlined in Section 6. Elements of the Marketing Plan to be completed for the Progress Report are described in more detail in Section 5. The Final Report details are covered in Section 7. Key deadlines for the project are: i) One page Project Proposal to be submitted in class in 2th week for approval by the tutor (ii) Progress Report to be submitted in class in 5th week. (iii) Final Project Report to be submitted in class in 8th week. (i) Project Proposal The Proposal must contain the following: †¢ Company name †¢ Product or Service description †¢ Target market to which product or service will be marketed, and the opportunity for the company as you see it at this early stage †¢ Comp any contacts †¢ Team members, with co-ordinator nominated. Teams should only go ahead with the project after approval. They should immediately notify their tutor if there are any alterations to their proposal once the project is underway. Should there be a change in the company involved, a new Project Proposal must be submitted to the tutor. Undertaking an assignment where the project is not approved will result in failure of this component of the subject. (ii) Progress Report Undertaking a complete Progress Report is a critical factor in producing a successful Final Report. The Progress Report should be of a high standard and must include the following: †¢ Copy of Project Proposal Situation Analysis †¢ SWOT Analysis †¢ Evaluation of Alternative Marketing Strategies †¢ Summary of preferred strategy and preliminary financial outcome †¢ Progress record of contacts and activities †¢ A project planning chart with timeline forecasts for activities to be completed as part of the project. NOTE: The Situation Analysis, SWOT Analysis and Evaluation of Alternative Marketing Strate gies sections of the Progress Report will be included in the Final Report after review and revisions. (iii) Final Report (dueTutorial 8) The Final Report must be of ‘consultant’ quality, at the highest standard in terms of spellchecking, grammar, paging and referencing. As a guide the report should around 25 pages (exclusive of appendices), and should follow the format shown in Section 5. For assessment, students must submit one written copy of the Final Report in class in week 8. Reports must also be submitted electronically, and students should note that these may be subjected to a plagiarism check using plagiarism-detecting software (see Section 6 of the Subject Outline: Statement On Plagiarism for an explanation of plagiarism). Situation Analysis i. Business Environment This section is concerned with external environment factors that are likely to impact on your company and its marketing strategy for the product or service selected. You will need to identify and discuss the changes, trends, developments and key uncertainties in the business environment that are likely to affect the company. Factors th at you should examine in this section include: economic conditions in the target market selected, and likely future trends †¢ social and cultural factors and any changes or trends emerging that could affect your product or service †¢ technological factors and likely innovations that could affect your product or service †¢ political or legal factors affecting, or likely to affect, the company, the industry/product/service, marketing activities or customers †¢ infrastructure eg ports, rail and road network, telecommunications, media and information technology environment etc †¢ demographic trends The above list is not exhaustive. The textbook should be consulted for other areas you should consider. Most of the information required should be able to be obtained by desk research (using secondary data sources). It is recognised that in some instances you will be unable to obtain the necessary information (but you should identify where further market research is required). Tables or graphs should be used eg to show key economic indicators, demographic statistics etc. All information sources must be disclosed and referenced in this section. See Section 11 of the Subject Outline for an explanation of plagiarism). This section should NOT be a compilation of every fact that you can find out about the business environment in the market. The objective is identify the key forces and trends likely to impact on your company and the marketing opportunity you have identified. Conclusions must be drawn to show the relevance of the information to the marketing plan. It is from this analysis o f the external business environment that the Opportunities and Threats should emerge when subsequently carrying out the SWOT Analysis. ii. Market Analysis In this section you need to demonstrate an understanding of the target country market, and consumer and customer needs in that market. As a guide, you should at least discuss: †¢ †¢ Definition of the market in which you will be competing †¢ †¢ Market size and outlook for the product/service in the target market (ie current size of market [units and values] and likely future trends) †¢ †¢ Market characteristics, including: distribution channels for the product or service category prices and pricing practices affecting the category †¢ †¢ Target market behaviour, including: market segmentation (ie how the market is typically segmented) potential target market segment(s) for the product/service consumer/customer characteristics (eg demographics, geographic, preferences) consumer/customer purchasing behaviour. Generally the best final reports will have detailed market analyses and forecasts (either through research or through es timation) and comprehensive sections on market characteristics, trends and target market behaviour. Some market research (especially of customers and distributors) required to complete this section may be difficult to obtain. If this information is not readily available then your team may note that further research may be required, and attach a Market Research brief as an Appendix. iii. Competitor Analysis †¢ The purpose of this section is to develop an understanding of the competitive environment in which the organisation will operate in the foreign market.. †¢ The ideal competitor analysis section should take the accurate market size (in terms of units and values) and further break it down by competitor market shares, with a commentary on each of the key existing and potential competitors. You should attempt to make a profile of each of the major competitors, so as to assess their products, market share and coverage, as well as their strategy. In looking at competitors you should be trying to identify whether their current skills and assets provide them with some sustainable competitive advantage that you will need to try to neutralise, or opportunities on which you may be able to capitalise, in developing your marketing strategy. The competitor analysis should provide a major input to the Strengths and Weaknesses component of the SWOT Analysis (which assesses your companys assets and skills relative to your competitors). iv. Organisation Assets and Skills Analysis of the companys skills and assets are vital to the SWOT analysis, marketing plan and development of a SCA (sustainable competitive advantage). You should critically look at the companys skills and assets and consider how appropriate they are for the target market you plan to enter. The analysis should consider and discuss the following, where relevant: †¢ †¢ technical/production capabilities, production capacity and resources (including research and development capabilities and facilities, especially where continuing technology development is critical to maintain SCA), †¢ †¢ relationships with distributors (including channels typically used and margins) †¢ †¢ existing supplier or key customer relationships †¢ †¢ market shares, profit margins, cost structures for domestic and other existing export country markets †¢ †¢ company profile and financial capability †¢ company business philosophy and culture. The objective is to understand what the firm is good at, and what shortcomings or limitations might require skills or capabilities to be developed in order to enter the target market chosen. This section must include an Organisation Chart. 5. 2 SWOT Analysis You will need to undertake a Strengths and Weaknesse s analysis of the company (in comparison to competitors or its ability to compete), and a separate analysis of Opportunities and Threats in the marketplace. This analysis should be a culmination of the analysis you have undertaken in the Situation, Market, Competitor and Organisation Assets and Skills Sections, and should be drawn from these sections. You should not introduce significant new information or facts in a SWOT analysis that has not been evaluated earlier in the report. New information introduced into the SWOT without explanation will be contradictory or confusing when viewed against your earlier analysis. After you have completed the SWOT analysis, there is a need to come to conclusions about where the firms situation lies in the spectrum of . These conclusions must be written up in an ‘Implications of SWOT Analysis’ summary at the end of the SWOT, and should focus on the positive aspects ie the opportunity for the company, or remedial action required to create the opportunity, that arises out of the analysis. 5. 3 Evaluation of Alternative Marketing Strategies This is the section in the Progress Report and Final Report that will clearly demonstrate your teams knowledge of marketing concepts and ability to apply them in a marketing context. You must complete a brief but effective evaluation of alternative marketing strategies open to the company in the following areas: †¢ †¢ Target market selection, positioning and marketing mix options The Marketing textbook provides a useful guide to this evaluation process. i. Alternative Target Market, Positioning and Marketing Mix Strategies it is necessary to identify several potential market segments (target markets) in the market and consider how they might be serviced with appropriate marketing mix strategies. This does not require a lot of detail, but you must show your teams understanding of the concepts involved and your ability to think through and express marketing strategy options. You should reduce the options down to a number that would be realistically implementable by your firm. As a guide you should consider at least or two or three alternative target markets (including your preferred option). In examining these alternative strategies, you must: 1. Identify potential target market segments in the market. 2. Outline possible positioning strategies for each of these target markets, and link them to brief alternative marketing mix strategies, covering product, price, distribution and promotion 3. Indicate your preferred strategy, and why. This section should NOT be merely a write-up of the companys preferred marketing strategy without reference to alternative marketing strategies. ii. Preferred Strategy In about one half to one page (maximum) you should now pull together and write up a summary of your recommended marketing strategy (ie target market, positioning and marketing mix) for the market.. A preliminary financial outcome for the preferred strategy MUST also be included here, showing sales, profit margin and market share that you believe might be achievable in the launch year of your strategy, subject to a much more rigorous and detailed analysis that you will provide later in the Final Report under Section 8, Economic Evaluation. This summary will be the springboard for writing the detailed Strategy section of your Final Report.

Bryans major role in the 1896 presidential election essays

Bryan's major role in the 1896 presidential election essays William Jennings Bryan was a radical, highly recognized and often criticized candidate representing the democratic and people's party in the election of 1896. His major role during the 1896 election was that of representative of the common people. Bryan argued for the benefit of all men as equals, whether farmers, laborers, urban or rural professionals, black or white, his interests lie in the common good of all. Bryan advocated for a government that would truly serve the people, and not just specific "causes" or premises. His strongest platform was support of a monetary move from a gold standard to a dual monetary system where gold and silver backed the American dollar. His ideas were supported by many, but his methods were considered non-mainstream and he was often criticized for his unconventional methods. Bryan was unpopular on many levels because he took a very loud and active stand on many issues that were controversial and somewhat unpopular. Some of his issues included support for amendments that would establish prohibition and women's suffrage (CHI, 2003). He also encouraged the establishment of a Department of Labor, and was working on reforming currency issues (CHI, 2003). The currency issue became the biggest source of unrest during his political campaign. Many referred to him as a commoner because he tirelessly strove to protect the interests of farmers and laborers. He sought to support agriculture which was facing decline in the face of industrialism and increased manufacturing influence (CHI, 2003). He is most well known for his cross of gold speech, which represents his tireless support for a bi-monetary currency standard that supported gold and silver. Bryan was at best a controversial, but well known and supported figure during the 1896 election. He was beat by his republican opponent at the time, McKinley, however Bryan continued to advocate for his i...

Hip-hop in Colombia Essay Example | Topics and Well Written Essays - 1250 words

Hip-hop in Colombia - Essay Example What began as a music practice common among the economically underprivileged groups like the Latinos and the African-Americans transcended into an art form, without national boundaries in a very short time. Hip-hop in Columbia is not only viewed as a simple music form but as a media to express powerful feelings by the youth. The hip-hop music has international reach and the Columbian artists are using it efficiently to underline their plight to the world community through rapping. Hip-Hop appeared in Columbia by late 1980s shortly after the art form had established itself as a distinguished sub-culture in the US. Los Generales R&R, an Afro-Columbian group is reported to be one of the first groups to entertain Columbian music lovers already mesmerized by MC Hammer and NWA. Los Generales broke up shortly after releasing their first CD. But, they were followed by groups like Gotas de Rap and La Etina in the early 1990s paving way for steady growth of Columbian hip-hop. Both the groups were known for expressing their social concerns through their lyrics, and adapting a very independent style which served as an inspiration for the development of later Columbian hip-hop style. Their experimentation was followed by Asilo 38 band which released famous albums like La Hoguera and La Descarga, by experimenting with new controversial sound. This gave way to Puerto Rican Reggaeton style music in Columbia for a short period. Hip-Hop revived its former glory again from 2006 through the contribution of groups like ChocQuibTown. Though there are several famous hip-groups, this paper will explore about five famous groups, Ghettos Clan, Flaco Flow y Melanina, Choc Quib Town, Carbono and Voodo SoulJhas. Hip-Hop in Columbia is not just a regurgitation of US subculture. Columbian hip-hop has distinct African sounds, usage of local anecdotes, and several autochthonous music forms. Folklore based lyrics mixed with ethnic

Marketing Essay Example | Topics and Well Written Essays - 3000 words - 10

Marketing - Essay Example ly highly competitive but also very difficult to survive due to high food prices; it is difficult for large retail stores like Tesco to provide substantial discounts. Moreover, research needs to carried out to determine what are the factors due to which the customers grocery habits are changing in favour of smaller stores as compared to Tesco. Porter’s five competitive forces model was developed by Michael E Porter and provides insight into the opportunities and threats that c corporate strategy should cater to. The Five competitive forces are supplier bargaining power, bargaining power of customers, 1.Supplier Bargaining Power: In this particular case, since Tesco is selling may brands and is not dependent to a great extent on sales of any particular brand to keep people coming back for more, the supplier power is minimum. The customers perceive Tesco itself as a brand. Due to this the supplier power is minimized. Infact the suppliers themselves want to retain a good relationship. 2.The Competition (Competitive Rivalry): An article on U Talk Marketing.com identifies the current â€Å"chicken fight† going on between Asda and Tesco in order to maximize their share of the target market, the housewives, purse. The approach of Asda is to indulge in offensive price wars with Tesco with a â€Å"loss leading strategy, whereby the product chicken would be the loss leader product in order to drive more customer traffic to other product lines of ASDA. Tesco’s response is a no compromise on quality or prices approach.3This identifies the foremost issue of Tesco i.e. an overly competitive market in which survival is based on entirely the volume of sales rather than the profit margin per sale. 3. Bargaining Power of Customers: due to the highly competitive conditions, the ultimate power lies in the hands of the customers. The price focus in marketing strategies and the price wars are benefiting the customers and the customers choose the best value for money deal for their

Empowerment is an unrealistic concept Essay Example | Topics and Well Written Essays - 2000 words

Empowerment is an unrealistic concept - Essay Example The managements are spending a lot of resources in empowering its employees in order to boost their competence. Employee empowerment involves conscious policy decision to develop workforces and engage them in more decision-making practices (Luttrell, Quiroz & Bird, 2007, p. 7). This study argues that the empowerment is an unrealistic concept and explores the reasons companies have not fully implemented the employee empowerment to enjoy the perceived advantages. Most organizational managers perceive employee empowerment as a strategic approach for cultivating and improving the employees’ potential by building their capacity to make a decision (Royal Pharmaceutical Society, 2011) Although proponents of employee empowerment consider it as an essential practice of recognizing the importance of all workers in the organization, there are many challenges associated with the empowerment practices thus making it impossible to attain the objectives (Rochford, 2010, p. 57). The management empowers employers in order to have more competent workforce. In so doing managers can devote routine issues to the workers and have more time to engage in strategic issues that are beyond the scope of worker in addition, it ensures quick decision making even in the absence of top managers. Also, empowerment or workers can motivate the workers and improve productivity (Rochford, 2010, 173). Finally, employee empowerment enables managers to reduce work-related stress by reducing the scope of activities they have to handle each day (Luttrell et al. 2007, p. 10). However, despite the perceived advantages of employees empowerment companies have continued to experience challenges with practical implementation of the empowerment practices. The success of employee empowerment is a mutually inclusive practice that should involve both workers and the management. In most cases,

Maintaining Good Communication in Childcare

Maintaining Good Communication in Childcare Rebecca Ellis 1.1 Explain the process for maintaining effective communication within the setting team. Effective communication allows all members of the team to work together to provide the highest quality of childcare possible. The key skills needed for effective communication are; Verbal communication. Non-verbal communication. Reading. Writing. Listening. Good communication is essential in achieving and maintaining strong working relationships with all members of staff with in the nursery environment. It will also help to keep the standard of work within the nursery to a high standard, achieving the maximum results with governing bodies such as OFSTED and ESTYN. Poor communication in the nursery will inevitably lead to unmotivated staff that may begin to question their own confidence in their abilities or look for a job in another nursery. Employers who invest time and energy into delivering clear lines of communication will rapidly build up levels of trust amongst employees, leading to increases in productivity, output and morale in general. (Michael Page. www.michaelpage.co.uk.15/11/13). Strategies for effective communication: Weekly staff meetings with minutes to be taken, typed and given to all members of staff. Have a quiet room on site. i.e. an office. Correct body language, making sure it’s appropriate in different situations. A good listener, understanding all areas of communication correctly. Be approachable to all members of staff, maintaining a professional relationship with all. Respond to situations calmly and not react out of anger or frustration. Use the 4c’s. Comprehension (Keep it simple) Credibility (Get to the point) Connection (Be as interesting as possible) Contagiousness (Motivate the staff in to action) (Isabelle Albanese. (2007) The 4cs of truth. United States. Paramount Market Publishing.) Barriers of effective communication and solutions to the barriers. Barriers in communication usually fall in to two categories, verbal and non-verbal. Verbal barriers are when the surroundings or a person’s personal circumstances effect how/what they interpret when speaking and listening to someone else. A non-verbal barrier is when somebody’s actions or body language effect the communication. On the next page are some examples of these. 1.2 Understand the importance of the appraisal process and how records for staff can be logged. Reasons for the appraisal process to take place in a nursery setting are; To identify areas of the job description in which the member of staff is succeeding. To focus on any areas in which the required standard is not being achieved and to offer help, advice and support in these areas. To agree with the member of staff targets for future development in areas within the nursery setting. To assist the member of staff to develop their skills, knowledge and expertise. To encourage and motivate staff by listening to what they want to achieve. To help members of staff identify their own strengths and weaknesses. To make sure that members of staff and the nursery are working together. To encourage effective communication, it is ideal to communicate on a 1-1 basis the staff. It is very important for both the nursery as a business and personal staff development to encourage and provide on-going training in every aspect of the nursery nurses role. This creates more effective staff relationships with nursery management and also helps the nursery as a business to move forward and set a high standard of professional practice. Staff appraisals are not for discipline and should never be used as a grievance procedure. It is purely for both staff and nursery management to work together to improve standards of achievement and care for the children that attend the nursery. It also provides an opportunity for effective communication on a 1-1 basis with staff. Performance appraisals should be carried out every year, around the same month the employee started working for the nursery. This is an opportunity to look over the previous year’s appraisal form and to discuss any targets that might/might not have been achieved. It is always best practice to allow the staff member to time to achieve targets which have not been met in order for them to qualify for any pay rises due. Pay rises are linked to the nursery pay scale. Therefore the staff member should be given the previous year’s personal appraisal form in advance of the meeting taking place. Example of an appraisal form. Targets set to improve performance in specific areas: What practical help/further education would support the member of staff in developing further skills, knowledge and expertise? Any other comments? Signed ________________________________Date____________________ www.silkysteps.com (13/12/13) 1.3 Identify the correct procedures to follow in regard to disciplinary and grievance issues. The disciplinary procedure happens when an employer has concerns or a complaint about an employees work and so they may decide to take disciplinary action against them. There are a number of reasons why an employer may decide to take disciplinary action against an employee. These include the member of staffs: Behavior at work Absence from work Standard of work. www.adviceguide.org.uk (14.12.2013) The disciplinary procedure should always start with a letter to the employee stating that a meeting is to take place. This needs to include the date, time and place where the meeting is to be held. The letter would need to clearly state who would be present at the meeting and it also needs to include information the employee may find useful i.e. that they are allowed a witness to be present on their behalf. The letter should be given to the employee at least 72 hours before the meeting is to take place. All evidence must be collected by the management before the meeting is to take place so that all facts can be stated and discussed during the meeting. Witnesses can be called in to the meeting to give accounts of the disciplinary incident/incidents. Minutes/notes of the meeting should be taken by another member of the management team so that the member of staff conducting the meeting can give their full concentration to the meeting. Members of management staff should always stay impartial and be fair to all sides of the disciplinary process. â€Å"Innocent until proven guilty† should always be at the core of any disciplinary action. The employee should always be given time to give their account of incidents. Support should always be given no matter what the outcome; anger has no place in a disciplinary procedure. The meeting can be adjourned if new evidence comes to light so that both parties can have time to think/investigate these matters. There are three potential outcomes of the procedure; No action taken. Formal warning issued. Either Verbal, first written or final warning depending on any previous disciplinary procedures. Dismissal. The outcome of the meeting should always be given to the employee in writing along with information on the appeal process. Written evidence should always be taken and kept on file in case the employee should go to tribunal for unfair dismissal. Everything should be done to support the employee before a written warning is given, i.e. Additional training/courses that would improve standards of work. A mentor scheme whereby the employee works alongside a senior member of staff for a short period of time to gain a better understanding of procedures. 1.4 Evaluate the relevant employment policies required for the recruitment and management of staff in the organisation. To ensure that equal opportunities are met, the nursery should advertise any job vacancies fairly. This procedure should include the role being advertised in a wide range of places so the information is accessible to all. The advert is to be released to all areas at the same time and it should include a statement welcoming all applicants that meet the minimum requirements and qualifications, thus to promote that the nursery is an equal opportunities employer. When the deadline for the application forms to be sent in has passed. The management team should then go through the applicants and choose which they should shortlist and invite for interview. The management team need to make sure that all applicants that are invited for interview meet the minimum requirements that were stated in the advert and set out by the nursery management. The reasons for selection or rejection of an applicant should be recorded on a scoring sheet and be kept on file for 3 months. It is best practice to send a letter to all applicants notifying them if they have been successful or not. It is useful if the management team put together a list of key questions for the interview. This insures that all applicants receive a fair and equal opportunity during the interview process. All answers should be written down by the interview panel so that all information is accessible when deciding who they will employ. All staff involved in the recruitment and selection process should be trained appropriately, especially in the area of equal opportunities. Again, all interviewees should be notified if they have been successful or not, by a letter. It is best practice to welcome the interviewee to phone the manager for feedback on how the interview went. This encourages development of qualifications and skills where needed. The letter should include a formal job offer for the successful candidate. The manager should then organise an induction meeting with the successful candidate. During this meeting, the manager can go through the day to day running of the nursery. The new employee can be introduced to other staff members. Uniform can be given if needed. The manager should also give the new employee a copy of the nursery policies and procedures and asked to read them before they start their new role. Both the manger and the new member of staff should sign to say these policies were given and recieved. The manager could also discuss with the new employee any training development opportunities that may be available and a personal development plan should be filled in. During this discussion, the manager may also talk about future promotions that may be available within the nursery and give the new employee any help and advice they may need to further their career and achieve their personal goals. During the first week of the new employee’s job, it is good practice to pair them up with an existing member of staff so they can shadow and observe the staff member to see how the nursery works on a day to day basis. The new employee should be told of all the nurseries policies and procedures such as forms that regularly need filling in, times of the day that certain events take place i.e., toileting times, lunch times etc. The new member of staff should also be made aware of any special requirements that the children may have such as allergies, medication, illnesses and dietary requirements. This is an example of an employment policy; Employment Policy Policy statement We at Early Learners Nursery School ensure that adults looking after children, or having unsupervised access to them, are suitable to do so. We meet the Safeguarding and Welfare Requirements of the Early Years Foundation Stage, ensuring that our staff are appropriately qualified, and we carry out checks for criminal and other records through the Criminal Records Bureau in accordance with statutory requirements. Vetting and staff selection We work towards offering equality of opportunity by using non-discriminatory procedures for staff recruitment and selection. All staff have job descriptions, which set out their staff roles and responsibilities. We welcome applications from all sections of the community. Applicants will be considered on the basis of their suitability for the post, regardless of disability, gender reassignment, pregnancy and maternity, race, religion or belief, sexual orientation, sex, age, marriage or civil partnership. Applicants will not be placed at a disadvantage by our imposing conditions or requirements that are not justifiable. We use Ofsted guidance on obtaining references and enhanced criminal record checks through the Criminal Records Bureau for staff and volunteers who will have unsupervised access to children. This is in accordance with requirements under the Safeguarding Vulnerable Groups Act (2006) for the vetting and barring scheme. We keep all records relating to employment of staff and volunteers, in particular those demonstrating that checks have been done, including the date and number of the enhanced CRB check. Staff are expected to disclose any convictions, cautions, court orders, reprimands and warnings which may affect their suitability to work with children whether received before, or at any time during, their employment with us. Disqualification Where we become aware of any relevant information which may lead to the disqualification of an employee, we will take appropriate action to ensure the safety of children. In the event of disqualification, that persons employment with us will be terminated. Changes to staff We inform Ofsted of any changes in the person responsible for our setting. Training and staff development Our setting leader and deputy hold the CACHE Level 3 Diploma for the Children and Young Peoples Workforce or an equivalent qualification and a minimum of half of our staff hold the CACHE Level 2 Certificate for the Children and Young Peoples Workforce or an equivalent or higher qualification. We provide regular in-service training to all staff whether paid staff or volunteers through the Pre-school Learning Alliance and external agencies. Our setting budget allocates resources to training. We provide staff induction training in the first week of employment. This induction includes our Health and Safety Policy and Safeguarding Children and Child Protection Policy. Other policies and procedures will be introduced within an induction plan. We support the work of our staff by holding regular supervision meetings and appraisals. We are committed to recruiting, appointing and employing staff in accordance with all relevant legislation and best practice. Staff taking medication/other substances If a member of staff is taking medication which may affect their ability to care for children, we ensure that they seek further medical advice. Staff will only work directly with the children if medical advice confirms that the medication is unlikely to impair their ability to look after children properly. Staff medication on the premises will be stored securely and kept out of reach of the children at all times. If we have reason to believe that a member of staff is under the influence of alcohol or any other substance that may affect their ability to care for children, they will not be allowed to work directly with the children and further action will be taken. Managing staff absences and contingency plans for emergencies In term time only settings, our staff take their holiday breaks when the setting is closed. Where staff may need to take time off for any reason other than sick leave or training, this is agreed with the manager with sufficient notice. In all year round settings, managers organise staff annual leave so that ratios are not compromised. Where staff are unwell and take sick leave in accordance with their contract of employment, we organise cover to ensure ratios are maintained. Sick leave is monitored and action is taken where necessary, in accordance with the contract of employment. We have contingency plans to cover staff absences: There are several banks staff that are contactable in case of absences and also staff which can be contact from another Nursery. www.earlylearnersnurseryschool.co.uk (25.01.2014) Conclusion. It is essential to maintain good communication with in a nursery setting because the nursery as a business depends on it. Good communication produces a high standard of work thus creating maximum results with governing bodies. The appraisal process is important in supporting all members of staff to achieve a high level of qualifications and further advance their career. This achieves a better environment for all the children in the nurseries care as they would receive a high standard of care. The disciplinary and grievance procedures with in the nursery setting are never a nice time for both employee and employer but these procedures are a must for the nursery to maintain a high standard of care. The recruitment and selection process is very important to â€Å"get right†. The manager needs to employ the right staff for the nursery whilst offering equality of opportunity by using non-discriminatory procedures for staff recruitment and selection.

Genly Ai vs. Neo Essay -- Matrix Left Hand Darkness Characters Essays

Genly Ai vs. Neo Just as a child starts out unable to live on their own and then eventually is able to walk, speak, and make decisions, Genly Ai from the novel, The Left Hand of Darkness by Ursula LeGuin and Neo from the movie, The Matrix were able to grow as characters in much the same way. Genly Ais name reveals his three narrative roles throughout the novel that clearly depict his growth and change as a character. His journey begins as the reader views him as I, just a regular human. Gradually as the novel proceeds the reader finds that Genly Ai is able to transform and grow from I into eye, having blindness and insight into himself, and then finally to Ai, referred to as a scream which depicts the actual depth of his emotional existence. Neo changes and grows in much the same way. Though his name only refers to the idea that he eventually becomes this new human, he takes many of the same steps as Genly Ai in his character growth. In the beginning of the novel, Genly Ais character takes on the role of I, revealing that he is limited to himself. At this point, Genly Ai is a conventional, young, black Earthman who is confused and defensive. He lacks the insight and understanding to carry out his mission, and for the past two years he has been on Winter, he has never been able to understand or relate to any of the Gethenians. He views them as aliens and the others unable to step back and see that in reality he is the alien in this situation not the Gethenians. He is also unable to step away from his Earth prejudices and truly see the Gethenians for who they are. He believes that what is different from him is bad, a typical Human belief, which creates a barrier for him. Due to this lack of understanding of the Gethenians ... ... the new messiah for the last city of people on earth. He finally believes in himself and sees the new world in the eyes of the others. He has developed the ability to defeat the artificial intelligence within the matrix and has begun the process of restoring man to his rightful place. His old realities have been shattered, and he has fight for his life, and the future of humanity, against this dangerous group of artificial intelligence. Both characters transformed by the end of the novel and movie. They became fuller characters through the experiences they had in their strange environments. In the beginning they both took on typical society views where they thought mostly of themselves and question anything different. However, in the end of their journey they were able to see other views. They also grew as characters from within, becoming stronger individuals.

Death in Hamlet

The story Hamlet is centralized around one common theme that stands as the constant dynamic struggle. Death threads its way through the entirety of† Hamlet, from the opening scene's confrontation with a dead man's ghost to the bloodbath of the final scene, which leaves almost every main character dead. Despite so many deaths, however, Shakespeare's treatment of the issue of death is especially obvious through his portrayal of Hamlet who is presented as a person preoccupied with the idea of death and the Ghost of King Hamlet. Hamlet constantly contemplates death from many angles.He is both seduced and repelled by the idea of suicide, but, in the famous gravedigger scene, he is also fascinated by the physical reality of death. In a way,† Hamlet† can be viewed as extended dialogue between Hamlet and death. As Hamlet progresses as a character in the story, he advances through many understandings of mortality and death and how it applies to himself and the characters around him. In the beginning he is much more believing in the concept that life is just a cruel stepping stone to death and beyond, but as he grows as a character and becomes more experienced, he understands the huge negative impact death plays on man.It is through these characters that the dramatist reveals his ambiguous representation of the principal theme. From the very beginning Hamlet reflects a youthful idolization of death, living life as a journey toward death. Although he is afraid of the Ghost, he tries to get in touch with him. Initially Hamlet is anxious about death, because he does not know what awaits him after death. Hamlet reflects his anxiety in one famous soliloquy, where he demonstrates the controversy of the issue of death.As he claims, iBut that the dread of something after death, / The undiscovered country from whose bourne / No traveler returns, puzzles the will / And makes us rather bear those ills we have / Than to fly to others we know not ofi (3. 1. 86-90). How ever, as Hamlet collides with cruelty, murders, injustice and deaths, he seems to form a certain unconcern towards death. In his search of revenge, Hamlet thinks much about death and afterlife. But these attempts to revenge for his father are only a prerequisite to Hamlet's thoughts of committing suicide.This obsession with death gradually drives him mad; William Shakespeare demonstrates this obsession with implicit mockery. For instance, when Hamlet kills Ophelia's father, he is not able to remember, where he hides his body; instead he starts to madly speak about the worms that eat a dead body. Shakespeare demonstrates that even Hamlet's appearance shows his obsession with death; he wears black clothes and looks depressed. In the graveyard scene Shakespeare intensifies Hamlet's preoccupation with death, revealing Hamlet's gloomy thoughts.As he claims, No, faith, not a jot; but to follow him thither with modesty enough and likelihood to lead it; as thus: Alexander died, Alexander wa s buried, Alexander returned into dust; the dust is earth (Shakespeare, 1985 5. 1. 201-206). In fact, the image of the grave is shown several times throughout the play to reveal the character's attitude towards death. With the exception of Hamlet, all characters demonstrate fear and pity at the sight of the grave that they associate with death. As Hamlet constantly thinks of death, he does not value his own life, as well as other people's lives.As a result, Hamlet appears to be also responsible for the death of Ophelia, Claudius, Polonius, Guildenstern and Rosencrantz. Thus, Hamlet's obsession transforms him from a miserable youth into a cruel murderer. However, contrary to other characters' deaths that are portrayed with a certain degree of irony, Hamlet's death is depicted in more serious terms. From the very beginning of Shakespeare's play each death seems to be blackened and is soon forgotten by other characters. For instance, Hamlet demonstrates that his father's death is alrea dy neglected by people, although King Hamlet died only a couple of months ago.When Horatio claims, My lord, I came to see your father's funeral, Hamlet responds: I prithee, do not mock me, fellow student. I think it was to see my mother's wedding (Shakespeare, 1985 1. 2. 183-185). Such an ironic viewpoint reveals that even the most generous people are forgotten. The death of Polonius is also ignored by the principal characters; Ophelia and Laertes are too preoccupied with their emotions and feelings to remember their father, and Hamlet who accidentally kills Polonius expresses only some sympathetic words: Thou wretched, rash, intruding fool, farewell (Shakespeare, 1985 3. . 38). Ophelia's death is described in even more ironical portrayal, as the dramatist presupposes that her death is a result of suicide and asks: Is she to be buried in Christian burial, when she wilfully seeks her own salvation? (Shakespeare, 1985 3. 4. 38). Similar to Ophelia's death, the deaths of Gertrude, Clau dius, Guildenstern and Rosencrantz are able to arouse only sympathy in readers. In this regard, Hamlet's death stands out against a background of other deaths; it evokes respect and powerful emotions towards the character.Although Hamlet expresses irony to death throughout the play, his death is a tragedy for those who knew him. As Horatio claims, Now cracks a noble heart. / Goodnight sweet prince. And a flight of angels sing thee to thy rest (Shakespeare, 1985 5. 2. 397-398). Hamlet's death is the tragedy for the whole country, because it has lost its noble king and can hardly find another great person. Fortinbras considers that For he was likely, had he been put upon, to have proved most royal Speak loudly for him (Shakespeare, 1985 5. . 443-446). Hamlet's noble death corresponds with the ideas of death maintained by such a Renaissance philosopher as Michel de Montaigne (1910) who claims that death uncovers the true essence of a person. According to him, a person can be really jud ged at his/her last moments. The similar attitude towards death is revealed by Sir Walter Raleigh who claimed that only death could provide people with real understanding of life. During his imprisonment Raleigh demonstrated real courage and was not afraid of death.As he wrote in the latter to his wife, I perceive that my death was determined from the first day (Raleigh, 1940, p. 82). In this regard, Hamlet's real self is obvious only after his death. At the end of the play Hamlet accepts his death with courage and inevitability. However, Shakespeare demonstrates that, despite Hamlet's indifference to life, he needs much time and courage to prepare himself for killing and death. As Hamlet observes numerous deaths, he becomes immune to his own fortune. He starts to perceive death with irony, realising that life has no value for him.To a certain extent, it is Hamlet's insanity that helps him to adjust to the idea of death and succeed in his revenge. As Hamlet collides with cruel reali ty, he seems to be mentally destroyed by it: Who does it, then? His madness. If't be so, / Hamlet is of the faction that is wrong'd; His madness is poor Hamlet's enemy (Shakespeare, 1985 2. 233-235). Simultaneously, the principal character manages to create an ironical attitude towards death that is intensified by the utilisation of Biblical and classical allusions.For instance, Hamlet's revenge resembles the classical story of Priam and Pyrrhus; when Priam kills the father of Pyrrhus, the latter decides to kill Priam in revenge. In Hamlet's case the irony is explained by the repetition of the situation, but Hamlet finds it difficult to succeed in his revenge; he avoids some fortunate situations and kills Claudius only at the end of the play. Another allusion is taken from the Bible: when Shakespeare (1985) mentions the primal eldest curse A brother's murder (3. 3. 40-41), he draws a parallel between the story of Cain and Abel with the murder of King Hamlet by Claudius.Although Clau dius seems to ask for forgiveness in the church, he does not really repent of his action. When Hamlet recognises the truth about his father's death, he decides to make a play ‘The Murder of Gonzago', where he implicitly depicts the murder of his father by King Claudius. Ironically, the play has a great impact on Hamlet who has to suppress his desire to kill Claudius and his mother Gertrude. As he states, Let not ever the soul of Nero enter this firm bosom. / Let me be firm, not unnatural. / I will speak daggers to her, but use none (Shakespeare, 1985 3. 2. 426-429).As Agrippina, the character of the play ‘The Murder of Gonzago', is killed by her son Nero, Hamlet is afraid of his desire to also kill his mother. Another element of death that Shakespeare strengthens in his play is the Dance of Death that is crucial for understanding the dramatist's interpretation of the issue. In the Renaissance this dance was performed in the form of a carnival, during which some people di sguised themselves into skeletons and guided other people into ‘afterlife'. As a humorous festivity, the Dance of Death was popular among different groups of people and was depicted in many dramatic works (Freedberg, 1989).The image of the Dance of Death occupies the principal place in Hamlet's graveyard scene. In Hamlet's conversation with the gravedigger, Shakespeare uncovers many important issues of existence. For instance, Hamlet asks Did these bones cost no more the breeding but to play at loggets with them? Mine ache to think on't (Shakespeare, 1985 5. 1. 91). The Dance of Death has a great impact on Hamlet, especially when he sees the skull of his friend Yorick who occupied a position of fool in the court during his life (Triggs, 1990, pp. 73-76).Hamlet realises that death is inevitable for all people, as he puts it, We fat all creatures else to fat us and we fat ourselves for maggots. Your fat king and your lean beggar is but variable service – two dishes but to one table (Shakespeare, 1985 4. 2. 21-24). The controversy of the Ghost reflects the controversial attitude of Elizabethan society to the issue of death and afterlife. If the Ghost is thought to come back from Purgatory, then Hamlet may believe that it is the Ghost of his father who suffers much and is in search of revenge (Low, 1999, pp. 63-472). However, the Ghost may also appear to come back from Hell; in this regard, his aim is to turn Hamlet into insanity. William Shakespeare reveals this controversy, but he does not solve it. The issue remains open throughout the play and is aggravated with the disappearance of the Ghost. Greenblatt (2001) even claims that purgatory exists in the imaginary universe of Hamlet and [it provides] many of the deep imaginative experiences, the tangled longing, guilt, pity and rage evoked by More (p. 252).However, the deaths of Hamlet and other principal characters of the play uncover the truth about these people. In particular, throughout the narra tion Hamlet pretends to have a secret, although he does not reveal it, but at the end he seems to expose his heart and all his secrets: Thou wouldst not think how ill all's here about my heart; but it is no matter It is but foolery (Shakespeare, 1985 5. 2. 208-211). Hamlet tries to fool other characters, but instead he fools himself, as he is not able to admit that he is also afraid of death.

Free Essays on Functional Areas-business

functional areas Peugeots functional areas work together for the company’s interest and welfare. I will be explaining about Peugeots functional areas and what they do for the company. Production Production is the most obvious area, in all the functional areas. This area takes control over stock, manufactures cars and does quality checks on their vehicles. It is very important that this area is efficient and takes respectable control over stock. If this is overlooked then the company can fall into loss. Finance Finance is maybe the most important area when it comes to the company’s money. This area is responsible of taking care of the company’s/shareholders money. They have to always monitor the money and take observations on profits and loss. They are also responsible for making budgets for the company and the different areas. Sales and distribution This is area gives the company its objectives and targets this could be long term or short term. This department is also responsible for the sales and distribution of the cars that have been manufactured. It is their job to keep their staff motivated in order to maintain a high income of goods. Marketing This area is responsible for launching new car models, pricing them and viewing there market shares. This department controls most of the research that is carried out, and is constant touch with market research. They find out what the public want and frequently attend shows and exhibitions to find out this information. The marketing department launch and promote new models by getting funding with companies who will then advertise for Peugeot. Dealer operations This department establishes the development of the distribution channels in the United Kingdom. Parts and services This department handles everything to do with the after sale of the cars. They train people to fix any problems that may go wrong when a car is bought so that the owner has high sa... Free Essays on Functional Areas-business Free Essays on Functional Areas-business functional areas Peugeots functional areas work together for the company’s interest and welfare. I will be explaining about Peugeots functional areas and what they do for the company. Production Production is the most obvious area, in all the functional areas. This area takes control over stock, manufactures cars and does quality checks on their vehicles. It is very important that this area is efficient and takes respectable control over stock. If this is overlooked then the company can fall into loss. Finance Finance is maybe the most important area when it comes to the company’s money. This area is responsible of taking care of the company’s/shareholders money. They have to always monitor the money and take observations on profits and loss. They are also responsible for making budgets for the company and the different areas. Sales and distribution This is area gives the company its objectives and targets this could be long term or short term. This department is also responsible for the sales and distribution of the cars that have been manufactured. It is their job to keep their staff motivated in order to maintain a high income of goods. Marketing This area is responsible for launching new car models, pricing them and viewing there market shares. This department controls most of the research that is carried out, and is constant touch with market research. They find out what the public want and frequently attend shows and exhibitions to find out this information. The marketing department launch and promote new models by getting funding with companies who will then advertise for Peugeot. Dealer operations This department establishes the development of the distribution channels in the United Kingdom. Parts and services This department handles everything to do with the after sale of the cars. They train people to fix any problems that may go wrong when a car is bought so that the owner has high sa...

Equal Rights for Women

Equal Rights for Women Women equality is something that has not been fully recognized around the world, and it might never be achieved, especially in terms of household responsibilities. It is a good idea to push for women equality especially in regards to human rights such as the right to own property, right to life and right to be treated with human dignity, along with equal opportunities (Lindsey 267).Advertising We will write a custom critical writing sample on Equal Rights for Women specifically for you for only $16.05 $11/page Learn More However, household responsibilities are traditionally and socially defined which have become norms and beliefs in the society; therefore, changing these responsibilities means upsetting the whole society. This paper analyzes why women should not work but stay at home to fulfill their responsibilities. Women were given the responsibility to give birth to children and nurture them to adulthood; however, both the father and the mother should ca rry out the responsibility of nurturing. It is obvious that women have more responsibilities when compared to men. During the early stages of child development, a child is more dependent on his/her mother than on the father in terms of feeding, cleaning and general wellbeing of the child (Piper 185). Women who have jobs are always away from home, therefore, they are not able to fulfill this responsibility, and children who miss the motherly care especially those who are not well breast-fed, stand high chances of suffering from poor health. In addition, as the children grow up, they need someone who will be there for them emotionally to always guide them; and if all parents leave for work every day children are likely to stray with some drug addicts and gangsters. This responsibility can be taken over by the father in the absence of the mother, but fathers do not do it well, therefore, the mother should remain at home to take care of children as the father works; no one would love to have spoilt children and millions in the banks. Another responsibility is that of cleaning, and doing lots of things about the house. Women and girls have always been homemakers (Piper 203); the way they arrange and clean cannot be compared to that of men. This means that women should remain at home to make and keep it clean; they cannot work and at the same time maintain their home; they either will neglect this responsibility or give poor performance at work. When marries the wife has a responsibility of taking care of her husband; she has to make sure that he wears clean clothes and eats well (Piper 278). Women do not have enough time to do this because of the work responsibilities, and according to research, 70% of women who have well established careers are either divorcees or they never got married (Yozo 14).Advertising Looking for critical writing on gender studies? Let's see if we can help you! Get your first paper with 15% OFF Learn More It happens because they are not capable of fulfilling their responsibility in regards to their husbands and work at the same time. Therefore, to save marriage breakups, and help women enjoy their marriage life, women should remain at home to fulfill their responsibilities in regards to their husbands as their husband works hard to take care of them. Working is a good thing for women, but looking at the wellbeing of homes and the society, it is healthier for them to remain at home to take care of children, keep the home clean and warm, and fulfill their responsibilities to their husbands. As women remain at home, the society should appreciate the role and responsibility of women to make them proud of their contribution to the society. Lindsey, Timothy. Indonesia, Law and Society. Jakarta: Federation Press, 2008. Print. Piper, John and Grudem Wayne. Recovering Biblical Manhood and Womanhood. Wheaton: Crossway Books, 1991. Print. Yozo, Yokota. A Nation’s Accountability and Responsibility: The Case of Comfort Women in Japan. Human Rights Dialogue, 8.2 (2007), pp. 14-16. Print.

Leagal research Term Paper Example | Topics and Well Written Essays - 4000 words

Leagal research - Term Paper Example According to the conditions that existed before the Land Registration Act of 2002, adverse possession was not valid if the illegal occupant gave written notice of the true owners or if the actual owners physically occupied the land. After twelve years of occupation, the squatter on land could apply for registration of title as proprietor of a new or registered estate.   Therefore, by way of these limitations, the granting of title to the squatter was provisional and the required time period had to elapse before a squatter could legally claim the title to the land. However, the important factor that existed was that the issue of ownership did not rise in this case of adverse possession before the Land Registration Act, what the squatter gained was merely the right to continue to possess the land and enjoy complete rights to it as if he actually held the title of the property. But according to the provisions of the new Land Registration Act, which came into force on 13 Oct 2003, squatters may directly put in an application for ownership. The law relating to adverse possession has undergone several changes, whereby the issue at stake is not title to the land,   so much as direct ownership of the land, either by the squatter or the paper owner. In a recent case, the Court suspended the possession order against a widowed mother who had enjoyed possession of land for thirteen years registration Act of 2002   clarifies that no matter how long the possession of the land, it will not bar the paper owner’s title to the registered land. Adverse possession in itself will not give the squatter the right to register the land. The application must be made on an ADVI form and be accompanied by a statutory declaration. The owners must be notified and will have the right to oppose the squatter’s claim for ownership and title to the property,   there is no guarantee of success if the land is registered, even if fences have been erected by the squatter.

Literature 2.4.3 Essay Example | Topics and Well Written Essays - 250 words

Literature 2.4.3 - Essay Example Here, the reader is confronted with the fact we all hate to be judged, especially when people know little about us. This reasoning is not just something Atticus teaches Scout about the creepy, seemingly psychopathic neighbor, Boo Radley; it is a concept the entire town must embrace. When Atticus pleads the case of a black man who was falsely accused because of his skin color, rather than his actions or character, he admonishes the whole town – and me as the reader ? to put aside preconceived notions about others by getting to know them first (a timeless lesson no matter what society you like in). A couple of characters’ lives in Lee’s novel both reflect and digress from my own. Scout’s curiosity reflects mine, as we both search for new ways to look at situations and are often ridiculed for being too inquisitive. However, her assertiveness far exceeds my own. Boo Radley is often prejudged and misunderstood, as am I, but we are both liked once people get to know us. Unlike Boo, I do not live a life of obscurity and have social graces. These are just a few comparison/contrasts to note. Works Cited Lee, Harper. To Kill a Mockingbird. New York: Warner Books, 1988. Print.